Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to address in the initial release. A solid discovery phase helps outline the MVP, pick an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the basics are in place, attention moves to UI behavior, performance, and stability across different iPhone generations and iOS releases. Uniform navigation flows, deliberate state management, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.